Church bulletins and newsletters… surely, every church has one? Large or small, no matter who does it, a church bulletin is what keeps members “in the know” about what’s happening.
The problem is, far too many go unread. Thrown in the corner, left on a lonely pew, or smashed in the back of a Bible, never to be seen again.
Then the church office gets flooded with calls from people wanting to know dates for the Women’s Retreat or what time their kids need to be at choir rehearsal.
These type of calls are probably a church secretary’s biggest irritation.
Or at least one of them anyway. 🙂
Well, don’t shoot me for heresy, but dare I say that it may not be just the members’ fault. Uh oh.
Shocker => Your church bulletin is not just about what YOU want to put in it…
I mean, sure there are just some things that must go in it. I get that. The key is presenting your information in such a way that people actually read it.
You know this about yourself… you have tons of information coming at you 24/7. You are constantly on a tight schedule. Who has time to read a 5-page bulletin?
What most people do with church bulletins is SKIM them.
So… that means you have to prepare your bulletin with that in mind.
No worries… help is here!
So why aren’t they reading it?!?!
If you know why your church bulletin isn’t getting read, you can do what it takes to get them to read it.
Top 5 Reasons Members Aren’t Reading Your Church Bulletin
- Too much content – information overload is real and there is a VERY short window of opportunity you’ll have when someone’s reading your bulletin. Let’s face it, people just have too much coming at them… at any one moment of time.
So keep your content brief. Use bullet points and other eye-catching typography like bold font or underline (but never underline entire lines, instead, try word by word).
Mostly what you want to do is break up the text so that it’s easy to skim and catch the important points.
- Your Pastor is not asking them to – now you may be thinking Pastor has other things to do than talk about the bulletin. But you’d be surprised how far a pastoral “endorsement” will go.
Sometimes people just need to hear Pastor say, “join us for XYZ event and look in your bulletin for all the details.”
If your pastor consistently reiterates how important the information in the bulletin is, you’ll increase your readership. Having a short “exhortation” from your pastor may help too.
- You have no images, only text – you’ve heard the saying “a picture is worth a thousand words” before. And it is.
Try using graphical ads instead of words for some of your announcements. You’ll be much more apt to grab the reader’s attention.
- Your information is consistently incorrect – if the information in your bulletin constantly changes before an event or meeting, then people will not see it as a valuable resource for information.
As much as possible, make sure information is correct… it will go a long way in establishing your bulletin as an authority for information in the church.
- General lack of interest – there are some people who will not read your bulletin no matter what it looks like or has in it.
Settle within yourself that these are not the people the bulletin is for anyway. No sweat off your back and no need to stress over it.
So how do you turn your church bulletin from drab to fab?
In my action guide, 21 Simple Ways to Take Your Church Bulletin from Drab to Fab, you’ll find the number 1 reason people don’t show up or respond to important items and events you share in your bulletin.
I also give you the 3 things that get your church bulletin trashed… #1 being there’s nothing on the cover that’s compelling enough to get me to open it or keep reading and #2, I can’t actually read it… small fonts, blurry images will make folks toss your bulletin to the side quicker than you can blink!
I talk about critical mistakes that diminish the value of your bulletin and how to avoid them as well as how to include content that compels and captivates your readers.
It’s an ACTION guide that’s packed with useful, actionable tips from beginning to end… Grab yours and take your church bulletin from drab to fab today!